Data monetisation · Platforms · Business models
Defining how companies turn data into revenue.
I write and speak about how organisations convert data into measurable income — through data products, monetisation platforms, and new business models.
Start here
If you read one essay first, read this.
Wrap is the architecture
Most data businesses are built around the part that can be sold off.
Read this first →
Latest
More from the writing
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In advertising, wrap is the product
An advertising platform is not what most people think it is.
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In products, to do more with less, do less with more
Product success is not about doing more. It is about doing less, and doing it extraordinarily well.
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Embracing Serendipity: The Symbiosis of Personalization and Discovery in Consumer Experiences.
In an age of hyper-personalisation, the businesses that win are the ones that also know when to surprise.
Speaking & teaching
Where the thinking gets tested.
Keynotes at Ambrosetti, Richmond, Confartigianato and Confcooperative; interviews with Forbes; guest lectures at Bologna Business School, LUISS, and Università Cattolica.
See the rooms →