Data monetisation · Platforms · Business models
Defining how companies turn data into revenue.
I write and speak about how organisations convert data into measurable income — through data products, monetisation platforms, and new business models.
Start here
If you read one essay first, read this.
Wrap is the architecture
Most data businesses are built around the part that can be sold off.
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Latest
More from the writing
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The rake is decided before the negotiation begins
*Where enrichment work sits determines what the data business keeps. By the time the term sheet is drafted, the split is already fixed.*
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In advertising, wrap is the product
An advertising platform is not what most people think it is.
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In products, to do more with less, do less with more
Product success is not about doing more. It is about doing less, and doing it extraordinarily well.
Speaking & teaching
Where the thinking gets tested.
Keynotes at Ambrosetti, Richmond, Confartigianato and Confcooperative; interviews with Forbes; guest lectures at Bologna Business School, LUISS, and Università Cattolica.
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