2026-05-19——
Criteo named exclusive demand partner for Lidl.de onsite retail media in Germany
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 19 May 2026, Criteo announced a partnership with Lidl to expand onsite retail media on Lidl.de in Germany. Criteo will act as the exclusive demand partner for Lidl.de inventory, introducing Sponsored Product Ads and Onsite Display Ads.
What happened
- Announced 19 May 2026 from Munich by Criteo (NASDAQ: CRTO).
- Criteo will act as the exclusive demand partner for the inventory on Lidl.de.
- New ad options on Lidl.de include Sponsored Product Ads, natively integrated into the website, and Onsite Display Ads targeting shoppers during the consideration phase.
- Corinna Hohenleitner, Managing Director Retail Media for Germany, Austria and Switzerland at Criteo, is quoted in the announcement.
- Lidl is part of the Schwarz Group, headquartered in Neckarsulm, Germany, and operates around 12,600 stores and more than 230 goods distribution and logistics centers in 31 countries, employing over 382,400 people.
- Lidl achieved store sales of 132.1 billion euros in fiscal year 2024; Schwarz Group companies generated total sales of 175.4 billion euros in fiscal year 2024.
Sources
- criteo.com — primary
Announced 2026-05-19