2026-03-24——
Pacers Sports & Entertainment launches Fieldhouse Media Network with Deloitte and Yieldmo
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 24 March 2026, Pacers Sports & Entertainment unveiled the Fieldhouse Media Network, a retail media network combining PS&E's first-party fan database with Converge by Deloitte for Sports analytics and Yieldmo's AI ad tech to place sponsor ads against keyworded content across the top 500 digital publishers.
What happened
- The deal was led in-house by PS&E EVP and Chief Commercial Officer Joey Graziano.
- PS&E contributes a first-party database covering 50 states and 57 countries, collected from hosting NBA and WNBA all-star games, NBA Finals and WNBA semifinals in recent seasons.
- Converge by Deloitte for Sports supplies look-alike analytics on 250 million sports and entertainment fans.
- Yieldmo Sports reads the open web in real time and acquires ad space from publishers via AI, using keywords such as 'Caitlin Clark,' 'logo three pointers,' 'triple-doubles,' 'game-winners,' 'trade deadline,' 'draft lottery,' and 'Tyrese Haliburton-comeback.'
- Named PS&E sponsors include Gainbridge, Lexus, Eli Lilly and Salesforce.
- PS&E and Fieldhouse Media Network will also run direct marketing via email, texts and owned and operated channels based on Deloitte analytics and PS&E's own data.
Sources
- sportsbusinessjournal.com — primary
Announced 2026-03-24