2026-05-17——
Publicis Groupe agrees to acquire LiveRamp in all-cash deal at $38.5 per share
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
Publicis Groupe entered into an agreement on Sunday to acquire LiveRamp in an all-cash transaction at $38.5 per share, a 29.8% premium to LiveRamp's closing share price on 15 May, the last trading day prior to the announcement.
What happened
- Publicis Groupe entered into the agreement to acquire LiveRamp on Sunday, per a MarTech article published 18 May 2026.
- The all-cash acquisition price is $38.5 per share, a 29.8% premium to LiveRamp's 15 May closing share price.
- LiveRamp provides identity resolution, privacy-safe data collaboration, data clean rooms, cross-platform measurement, and first-party data activation.
- LiveRamp connects more than 25,000 publisher domains and over 500 technology and data partners across clouds, retailers, publishers, and ad platforms.
- LiveRamp will continue to be led by CEO Scott Howe, who will report directly to Publicis Groupe CEO Arthur Sadoun.
- The companies stated LiveRamp will continue to operate as a neutral, interoperable platform, and no current or prospective customer will be prohibited from accessing or restricted in using their services.
Sources
- martech.org — primary
Announced 2026-05-17